For any lead generation client—usually a business offering a service as opposed to products—it is vital to the success of the SEO campaign that the client keeps our marketing team informed of which leads convert into paying clients and the potential value of each conversion.We can track online form submissions and phone calls from clickable phone numbers on your website, but once the leads get “in-house”, we need you to keep track of those numbers. This is one of the metrics we use to track your campaign and will inform our next steps.